EXPERIENCE

Content Creator

Atomic Boss Beverages / Trinchero Estates Winery  Jan 2025 - Present

• Develope engaging content for various social media platforms, enhancing brand visibility.
• Execute videography, photography, animation, and illustration to create compelling visuals.
• Manage influencer outreach and community engagement, fostering brand loyalty.
• Craft post copy, hashtags, and scripts, ensuring alignment with brand messaging.

MARKETING MANAGER

Bright Pattern Inc  Jan 2021 - Feb 2024

• Developed and implemented marketing campaigns across digital and traditional media. 

• Coordinated and executde trade shows and company events. Designed and implemented pre-show marketing campaigns. Work with the sales team for post-show lead outreach. 

• Ran Email campaigns, track and reported on success metrics. 

• Created creative solutions for the B2B market and executed digital ad campaigns.

• Created sales decks and presentations for the CEO, including dynamic slide animation. 

• Worked with partners and customers to create case studies and video use cases.

• Ran partner portal, managed partner outreach, and notified partners of new sales tools and training materials.

SOCIAL MEDIA MANAGER

Omega Road Winery  Aug 2020 - Oct 2021

• Developed and executed daily social media strategy.  

• Promoted weekly products sales. 

• Wrote copy for social posts.

• Created Custom Graphics including directing photography, graphic design and photo editing. 

• Contributed to monthly sales strategy meetings with winery owner. 

• Increased follower count by over 40% and post engagement by 58% since starting. 

SOCIAL MEDIA, DESIGN, AND MARKETING CONSULTANT

Castaneda Consulting July 2018 - Present

• Developed social media strategy, including brand voice, 

• Educated staff and started to implement best practices for SEO and SEM.  

• Generated lists of relevant influencers in desired social channels and created templates for outreach. 

• Created organized, easy to use, beautifully designed Excel templates for analytics tracking and reporting on social metrics and channel/audience growth. 

• Set up customers success by producing an archive of image content, video content, campaign ideas, and copy examples for them to use and work off of beyond my contracted employment. 

MARKETING ASSISTANT

Ooma Inc. Sep 2018 - Nov 2019

• Audited Ooma’s online retailer sites to pinpoint areas to be updated.

• Updated products descriptions and rich content in accordance with new brand style guidelines via Amazon Vendor Central, Webcollage, and CNET.

• Ran weekly meetings to report on retailer brand updates.

• Oversaw trade show setup and organized trade show company events. 

• Designed custom illustrations and sourced images for blog posts.

COMMUNITY MANAGER

StarMaker Interactive Aug 2013 - Aug 2019

• Created and maintained Social Media Post Calendar.

• Tracked channel analytics, keeping track of KPIs to assess strategic impact of content.

• Produced content for social channels including Facebook, Instagram, Twitter, Pinterest, YouTube, and the StarMaker Website.

• Developed and executed in-app engagement events, including themes, prizing, official rule creation.

• Set up and implemented in-app engagement events using app admin and completed prize fulfillment.

• Led weekly company meetings which included creating meeting agendas, running AV components, creating dynamic presentations to report on social metrics.

• Oversaw tradeshow and special event planning, including booth design and on-site construction, procuring swag, and running trade show entertainment events. 

• Scouted talent for thought leadership programs.

• Coached talent and oversaw audition process for American Idol producer auditions.

• Oversaw events to boost company morale in the form of party and event planning.